Twitter has announced it will ban third-party paid tweets in order to better monitor its proprietary advertising service.
In April, the microblogging platform unveiled the first phase of its Promoted Tweets service to disseminate information from businesses and organisations to wider user groups.
In a blog post on Monday, the company said it would now move to block third-party ad tweets that undermine its Promoted Tweets from its timeline.
Twitter Chief Operating Officer Dick Costolo has said the new ad system will become a key pillar in the company’s plans to turn its popular 140-character social networking service into a money-making operation.
The company has been valued at over $1 billion and has more than 100 million users worldwide.
The San-Francisco based company expects hundreds of advertisers to sign on to Promoted Tweets by the fourth quarter of this year. So far, participants include Starbucks, Bravo, Virgin America and Sony Pictures Entertainment.
Twitter said it will forgo revenue on Promoted Tweets for the time being while it monitors the service’s impact.
Twitter also plans to launch a commercial accounts business sometime this summer.
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