Online etailer, ASOS is to launch an online marketplace to allow user to trade their own clothes.
ASOS are currently in the “advanced stages” of preparing the marketplace and hope it will be launched later this year.
The channel will offer customers the opportunity to buy and sell their own clothes to and from other users.
The marketplace is seen as tapping into a desire by customers to have a more environmentally friendly approach to shopping. It will also allow for the pure play site to become a hub for vintage clothing and independent fashion designers.
ASOS’ Chief Executive, Nick Robertson comments:
This is an exciting extension to ASOS’ existing customer offer which makes perfect sense in today’s market. This is a sellers’ platform. We will start simply and continually improve the platform over time. Our sellers will help shape the future.
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